Online Ticketing: A Knockout Solution for Organizing and Selling Tickets to Fighting Matches
In the fast-paced world of combat sports, organizing and selling tickets to fighting matches, such as MMA events, can be a complex challenge. Fortunately, modern technology and online ticketing platforms offer a powerful solution to streamline the process, boost revenue, and provide attendees with a seamless experience.
In this blog, we'll explore how online ticketing can revolutionize your fighting match events, with examples of advanced features that can make your event stand out.
Solution #1: Managing Online Payments
Gone are the days of manual ticket sales at the box office. With online ticketing, you can effortlessly handle payments through secure online transactions. This not only ensures the convenience of your attendees but also minimizes the risk of errors and fraud.
By collecting payments online you can minimize wait times at the event, collect a variety of payment options, offer more flexibility to guests, and easily track payments for accounting.
Solution #2: Creating Customized Seating Options
VIP Sections and Tables:
Online ticketing platforms allow you to create VIP sections and tables, offering premium seating experiences for high-paying attendees. These sections can come with exclusive perks like backstage access, meet-and-greets with fighters, and complimentary refreshments.
Tiered Pricing: Implement tiered pricing structures where ticket prices increase as the event date approaches. This encourages early ticket sales and creates a sense of urgency among potential attendees. For example:
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- Early Bird: Purchase tickets two months in advance at a lower price.
- Standard: Regular ticket price one month before the event.
- Last Minute: Prices increase significantly in the final week.
Solution #3: Building Season Passes
For die-hard fans who never want to miss a match, offer season passes. These passes grant access to multiple events within a season or year at a discounted rate. Season pass holders can enjoy the convenience of booking their seats for all events in one go, ensuring their presence at every match.
Solution #4: Custom Seating Maps
Online ticketing platforms often provide tools to create interactive seating maps. Customize these maps to your venue's layout, allowing attendees to select their preferred seats or tables during the booking process.
Seat Categories: Differentiate seating options with categories like ringside, premium, and standard. Highlight the unique features and views from each category to help attendees make informed choices.
All maps highlighted in this blog are client maps produced by Purplepass.
Solution #5: Portals or Sign-ups for Talent or Volunteers
Organizing a fighting match event involves coordinating not only attendees but also talent and volunteers. Create dedicated portals or sign-up forms for fighters, referees, judges, event staff, and volunteers. This streamlines the registration and coordination process, ensuring that everyone involved has a clear role and schedule.
Solution #6: Real-time Updates and Notifications
Keep attendees informed with real-time updates and notifications through the online ticketing platform. Send event reminders, last-minute changes, or important announcements via email or SMS to ensure that attendees are well-informed and prepared for the event.
Solution #7: Streamlined Access Control
Online ticketing platforms often come equipped with access control features. Use these to scan tickets or QR codes at the entrance, ensuring a smooth and efficient check-in process. This minimizes queues and helps maintain a secure environment.
Solution #8: Reporting and Analytics
Leverage the reporting and analytics tools provided by online ticketing platforms to gain insights into your event's performance. Track sales data, attendance trends, and revenue generation. Use this information to make informed decisions for future events and marketing strategies. Reports to look for include:
- Ticket Sales
- Distribution
- Tracking ticket types sold
- Attendance
- Real-time stats
- Coupon code usage
Solution #9: Marketing and Promotion
Targeted Marketing: Utilize the attendee data collected through online ticketing to run targeted marketing campaigns. Tailor your promotions based on attendees' preferences and purchasing history to increase ticket sales.
Social Media Integration: Integrate your online ticketing system with social media platforms to reach a wider audience. Allow attendees to easily share their ticket purchases and event details with their network, expanding your event's reach.
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Conclusion
Organizing and selling tickets to fighting matches, whether it's MMA, boxing, or any other combat sport, has never been easier thanks to online ticketing platforms. From managing payments and creating customized seating options to building season passes and providing real-time updates, these platforms offer a plethora of features that can enhance the attendee experience and boost your event's success. Embrace the power of online ticketing to deliver knockout events that leave your audience thrilled and coming back for more.
