Twitter Ads Verse Promote Mode
Twitter is one of the most widely used social media platforms on the market today. Most people may already know Twitter Ads is a great way to be seen by a wider audience, especially the 18-24 age group, but did you know they recently rolled out the Twitter Promote Mode?
Learn more below about these two promotional tools and discover which one would work the best for your promotional needs.
Twitter Promote Mode
Twitter promote mode is a subscription-based service that helps you get your Tweets seen by a wider audience.
Twitter promote mode is a subscription-based service that helps you get your Tweets seen by a wider audience. When you subscribe to this service, your Tweets will appear with a “promoted” indicator.
If you want to get your brand noticed and attract a new audience, then this might be the perfect tool for your business or organization. When you sign up for this service, you will pay around $99 up front.
From there, you will outline your target audience, demographics and interests and Twitter will ensure your posts are seen by that target audience in your given area.
Twitter recommends this feature for use by accounts that have exceeded 2000 followers.
The way this promotional tool works is it takes up to your first 10 tweets and gets them in front of your preferred audience. Unfortunately, you don’t get to choose your ads, and Twitter will also select them based on their quality standards. The estimate by Twitter is that you will be seen by an additional 30,000 individuals per month on average.
Twitter Ads
Twitter Ads is a proven tool to help companies and individuals reach their target audience more effectively.
You can choose from three different options when using Twitter Ads; Promoted Trends, Promoted Accounts, and Promoted Tweets.
With Promoted Trends, a topic is pitched to the top of Twitter’s trending topics. Promoted Accounts suggests users to follow and is helpful if you are trying to gain more followers for your account.
The most popular, however, is Promoted Tweets.
T
his option makes your Tweet an advertisement and is featured at the top of the user’s timeline. They are also featured on the timeline of users who are not following that particular brand already.
These promotional tools vary greatly in price. The most expensive being Promoted Trends which can cost over $100k.
Twitter is one of the most powerful social media marketing tools available to business and organizations both large and small.
If you want to create visibility for your brand easily, choose from one of these two options.
Check out Twitter’s website and click the button for either “go to Twitter Ads” or “go to Twitter Promotion Mode” for more details regarding these promotional tools and discover how they can help you connect with your target audience.
Watch below to learn how to create a Twitter campaign
